Xiaohongshu (小红书), known internationally as Little Red Book or RedNote, is one of China's most unique social platforms — a blend of Instagram's visual aesthetic, Pinterest's discovery-driven browsing, and a genuine product review community. The platform exploded onto the international scene in early 2025 when millions of Western users joined en masse, making it one of the fastest-growing apps of the year. Whether you're a lifestyle creator, beauty enthusiast, or travel blogger, Vid1080 lets you save public Xiaohongshu videos as clean, watermark-free MP4 files.
Why Xiaohongshu Went Global in 2025
The surge in international Xiaohongshu users in early 2025 was driven largely by uncertainty around TikTok's availability in the US market. Millions of English-speaking creators migrated to the platform almost overnight, dubbing themselves "TikTok refugees" and sparking a fascinating cultural exchange between Chinese and international users. The app's aesthetic-first approach to content — emphasizing beautiful photography, detailed lifestyle guides, and authentic product recommendations — resonated deeply with international audiences already familiar with Instagram and Pinterest.
What Kind of Content Is on Xiaohongshu?
- Beauty tutorials, skincare routines, and makeup reviews
- Travel vlogs and destination guides with stunning visuals
- Home decoration, interior design, and aesthetic living content
- Food and recipe videos showcasing both Chinese and international cuisine
- Fitness, yoga, and wellness lifestyle content
- Fashion lookbooks and outfit-of-the-day (OOTD) videos
- Study vlogs, journaling, and productivity content
How to Get a Xiaohongshu Share URL
To download a Xiaohongshu video, you first need to get its shareable link. Open the Xiaohongshu app and find the post you want to save. Tap the three-dot menu (or the Share icon) on the post and select "Copy Link" (复制链接). This generates a short URL that starts with xhslink.com or xiaohongshu.com. On the desktop version at xiaohongshu.com, you can also copy the URL from your browser's address bar. Both formats are supported by Vid1080.
How to Download Xiaohongshu Videos Without Watermark
- 1Open the Xiaohongshu (RedNote) app and find the video post you want.
- 2Tap the Share icon and select "Copy Link" to copy the post URL.
- 3Open [Vid1080](/) in your browser.
- 4Paste the Xiaohongshu link into the download field.
- 5Press Download and wait for Vid1080 to process the XHS video.
- 6Choose from available quality options for the video.
- 7Save the watermark-free MP4 to your device.
Xiaohongshu's Watermark and How Vid1080 Handles It
Like most Chinese short-video platforms, Xiaohongshu applies a watermark to videos saved through the native app — displaying the platform's logo and the creator's XHS username. This watermark is not part of the original video file but is added during the native save process to encourage attribution. Vid1080 retrieves the original video stream from Xiaohongshu's media servers, bypassing the watermarking step entirely. The result is a clean HD video that you can use, share, or archive without the platform overlay. This is particularly useful for creators who want to repurpose their own XHS content on other platforms.